Partner with DRIVEN 7.0

The room money can't usually buy

DRIVEN draws high-net-worth women and affluent families: business leaders, founders, doctors, professionals and homemakers with serious cars. They are independent decision-makers with real purchasing power, the people who book the destination weddings, plan the offsites, choose the getaways and tell fifty friends where to go next. They arrive in their own cars and bikes, cameras out, ready to be impressed. That is the room we put your brand in.

Trademark registered. Run under FMSCI motorsport licensing. Every edition rallies for a cause, animal welfare, breast cancer awareness, education, mental health and the environment.

Own the moment that fits your brand

Every partnership is built around real deliverables and brand association, not a line item. Here is where your brand can live across the day.

Morning

Flag-Off & Breakfast Partner

Host the start: breakfast and the venue where the day begins, with your brand on the flag-off arch and the launch moment.

Midway

The Pit Stop, Lunch Partner

The outstation halt where the convoy lands for lunch and high tea. A live showcase of your property to 200 affluent guests.

Evening

Gala & Prize Distribution Partner

The cocktail dinner, prize distribution and after-party. Own the grand finish and the stage where the winners are crowned.

In Their Hands

Gifting Partner

Your product in every participant's welcome hamper, plus unboxing and day-of content from the community.

On the Move

Cars & Bikes Branding

Your logo on the rally vehicles, the moving billboards that run the route and fill every photo and reel.

On the Route

Checkpoint (TSD) Partner

Branded time-control checkpoints along the course, where every team stops, waits and photographs.

Engagement

Contest Partner

Interactive, contest-based campaigns tailored to your brand values, connecting you directly with participants and audience.

Reach

Media / Radio / Influencer Partner

Co-branded reach across online, radio and influencer marketing, amplifying your name alongside DRIVEN's own campaign.

Brands and properties that have backed DRIVEN

Toyota, Coca-Cola, Pepsi, Radisson, Hyundai, Apollo, cult.fit and dozens more have backed DRIVEN across editions.

Covered by The Hindu, Times of India, Economic Times, Deccan Herald, The New Indian Express, Times Now Kannada, Kannada Prabha, Suvarna Times and leading Kannada press, 25 to 30+ articles every edition.