Alongside the corporate events that Zeroin has delivered since 1991, we are proud to run one of India’s most loved community properties: DRIVEN, the original all-women car and bike rally. Its seventh edition, DRIVEN 7.0, takes place on 8 March 2027, International Women’s Day, out of Bengaluru.
From one day in 2017 to a movement
DRIVEN began in 2017 as a single day when a group of women in Bengaluru decided the road belonged to them too. Six editions later, more than 800 women have flagged off with us, first-timers beside veterans, hatchbacks alongside superbikes. It has grown into India’s original all-women rally, covered by the press and loved by a community that returns year after year.
What DRIVEN actually is
DRIVEN is a one-day, FMSCI-licensed Time, Speed, Distance rally, not a race. The winner is not the fastest driver but the most precise, which is exactly why a complete first-timer can finish ahead of a seasoned one. You flag off from Bengaluru in the morning, follow a route book through the countryside, and are home the same night. Cars and bikes run in separate categories, and any woman with a licence is welcome, no experience required.
She wins, and a cause wins too
DRIVEN was never about the prize money. By tradition, the winner’s cash prize is donated in her name to a registered cause she believes in. She keeps every trophy; the money goes further.
DRIVEN 7.0: register your interest
DRIVEN 7.0 runs on 8 March 2027 out of Bengaluru. Entries open soon, and you can register your interest now to be first to hear about route details, pricing and early access.
Explore DRIVEN 7.0 and register your interest here, or read more stories on The DRIVEN Journal. You can also WhatsApp us on +91 80889 29880.
DRIVEN is an intellectual property of Zeroin Management Pvt. Ltd., Bengaluru.